Itamar Rose, a satirical-activist creator and a failed YouTuber, sets out to uncover the secret of how a video goes viral on YouTube, and reach 100 million views. With dark humor and caustic wit, Rose takes us (and his family) on a wild global journey to the evolution of YouTube. From surprising encounters with legendary viral YouTube stars, to the YouTubers industry and into the forces and dynamics behind the screen - Rose reveals the untold truths about how YouTube and the viral world really works.